Who We Are

George is a seasoned Business Executive, that has led over $50M of business deals and transactions and generated over $70M+ of revenue over his career. George has demonstrated the ability to build multi-million dollar businesses in Technology and E-commerce, through his leadership as CEO of Navigating The Curve, President of Live Out There and his years as a Client Executive at IBM Canada. Skilled in creating organizational alignment and building Advanced Sales Funnel / Deal management systems. Leading industry experience in Digital Strategy, E-Commerce and Retail. Strong entrepreneurship professional with a Bachelor of Commerce (BComm) from The University of Calgary.

Daniel Gallucci, Co-founder and Chief Innovation Officer of Nurosene, is a trained functional neurologist, osteopath, and brain researcher. His clinical experience ranges from professional athletes to those with neurodegenerative disease and virtually everyone in between. A personal brain cancer diagnosis in 2009 further fuelled his obsession with peeking behind the curtain and better understanding how the brain functions in both sickness and health.

Dr Joseph Geraci, PhD is a mathematician, medical scientist, and quantum machine learning specialist. He holds postdocs in machine learning, oncology and neuropsychiatry. He has developed novel machine intelligence algorithms that are capable of providing extraordinary insights into complex data sets, like those found in clinical trials.

He is associated with the department of Molecular Medicine and Pathology at Queen's University in Ontario, Canada, and the Centre for Biotechnology and Genomics Medicine Medical College of Georgia, USA.

Blake Sing — CPA, CA, CFO — is a finance professional with hands-on experience in operational and corporate finances. He began his career with Ernst and Young (EY) Toronto as part of the assurance practice, serving publicly listed companies and financial institutions. He most recently held finance leadership roles in companies within the cannabis industry, including the transition to legalization, public offerings, consolidation, and financial reporting.

Jaime Hackett, VP of Marketing, brings 12+ years of marketing and technology experience. She has spent her career developing mobile and desktop applications for large public firms, start-ups and non-profits.

Joseph Loren, VP of Engineering at Nurosene, is a hands-on technical leader who has experience releasing dozens of software and business applications across the data, health, financial technology, and education space.

Joseph has developed multiple patents in the data licensing space through developing the worlds' first data marketplace. He has led engineering and product innovation at multiple startups and corporate institutions such as American Express, Under Armour, the NFL, and GE.

His foundational education stems from Cognitive Science with focus areas in Computer Science and Philosophy at Johns Hopkins University and continued education in Artificial Intelligence at the University of Oxford.

Shruti is an interdisciplinary product designer who is passionate about building research-driven and user centered design solutions. She previously worked as a Product Designer at Vera Bradley and Co-Founded her own sustainable e-commerce platform.

She has a Masters in Digital Media and Bachelor Degree in Industrial and Product Design.

Shruti is passionate about sustainability, food, fitness, and leaving this world a little better than she found it.

Joshua Pong is a Creative Director with 20+ years of experience ranging from animation to graphic design. Josh has worked for many studios including Disney, Cartoon Network, and Nelvana / Corus Entertainment. He's had senior roles in freelance design departments in the video game field for EA games and Sony Interactive. As a Creative Director and designer, he has also had a role working for many brands like Stussy and Herschel Supply co.

Alicia Medeiros, Content Manager, is a designer and illustrator with years of experience in social media management and customer service. She has an Honours Bachelor of Arts in Psychology with minors in Human Resource Management and Social Development Studies from the University of Waterloo. She also has an Art & Design Foundations Certificate from the George Brown School of Design where she won the Best Portfolio award. She brings four years of experience as a freelance artist, having marketed and run her own small art business.

Jessie Zhou is a Graphic Designer with a background in working with nonprofits and fintech. She is a recent graduate from the University of Waterloo and has also studied design at Nanyang Technological University in Singapore. Her areas of focus are layout design, print, colours, and branding. She is always looking to experiment with different mediums of design!